TrueNorth Announces Addition to its Advisory Board

March 10, 2010 TrueNorth News

Norwalk, Connecticut, March, 2010 – TrueNorth Capital Partners LLC is pleased to announce the latest member added to the Company’s advisory board.

Mr. Hidehito Takahashi, President and CEO of Momentive Performance Materials (MPM), Japan. MPM with sales of $2.8 billion annually, is a specialty materials company dealing primarily in Silicones and Quartz. Prior to MPM, Mr. Takahashi spent 8 years with General Electric Corporation where he last served as President of GE Sensing Asia.

Mr. Takahashi is a respected leader in his field and TrueNorth is privileged to have such a talented professional providing insight and advice to its growing firm. TrueNorth will utilize the skills and relationships of Mr. Takahashi to expand it practice in Asia.

As previously reported, TrueNorth’s advisory board has been created to help nurture long-term vision, identify attractive industries and segments of the market for M & A activity and provide key introductions for the firm. Further, our advisors can lend industry specific expertise when the firm is evaluating the technology, brand, market positioning and sustainability of business models for our clients. The advisory board is also a valuable resource for evaluating restructuring assignments and alternative strategies for achieving profitable growth.

TrueNorth provides merger and acquisition advice, restructuring advice, valuations and fairness opinions to middle market companies. Capitalizing on the international M&A and restructuring backgrounds of the founders, the firm delivers sophisticated financial advice from experienced senior management to clients in an underserved market. As an independent advisory firm, free from conflicts, TrueNorth provides exemplary service, puts the client’s best interests first and delivers best in class expertise.

As a firm, we look forward to assisting our clients in these challenging times. For further information visit our website at or contact:

TrueNorth Capital Partners LLC
40 Richards Avenue
Third Floor, Suite 309
Norwalk, CT 06854

Jeffrey B. Gaynor –