Norwalk, Connecticut January, 2012 – TrueNorth Capital Partners formally announced today that Gayland Pedhirney joined the firm as a Senior Advisor in December. The addition of Mr. Pedhirney strengthens TrueNorth by providing both physical presence in the northwestern part of the country and an individual with unquestionable experience and knowledge in the area of agri-business and beef products. Having had the pleasure to work alongside Mr. Pedhirney in the past, the principals of TrueNorth are confident he will provide immediate results for the company and its clientele. Mr. Pedhirney’s primary concentration will be on deal generation in the protein markets and agricultural community generally, utilizing experience and contacts he has nurtured over a 40 year career in the corporate environment.

Prior to joining TrueNorth, Mr. Pedhirney was President of AB Foods LLC formerly Washington Beef LLC. He became President of Washington Beef in 1996 after spending 8 years with the Company overseeing operations, sales and livestock procurement. While at Washington Beef he worked through two changes in ownership. The first was to a Japanese investor in the late 1980’s and the second was on the sale to AgriBeef in 2003. Mr. Pedhirney began his career in 1972 as a cost accountant at Canada Safeway Limited and by 1983 had responsibility for five US plants and the Lucerne plant in Calgary in addition to oversight of private label contracting for Safeway Brand meat and poultry products. Between 1984 and 1988, he was part of two start-up beef processing operations.

Mr. Pedhirney has served on the boards and as Chairman of the Washington State Beef Commission and Beef Committee Chairman of the National Meat Association. Residing in Washington State, Mr. Pedhirney has been actively involved in community organizations such as; United Way, United Way Foundation and the Comprehensive Mental Health Foundation. He graduated from the University of Calgary with a B.A. in Economics.

About TrueNorth Capital Partners LLC:

TrueNorth Capital Partners, LLC www.truenorthcp.com provides corporate advisory services on mergers and acquisitions and restructurings as well as provides valuations and fairness opinions primarily to middle market companies. Capitalizing on the vast international M&A and restructuring backgrounds of the founders, the firm provides sophisticated financial advice to middle market clients. TrueNorth’s professionals have built their careers and reputations serving this market and understanding its intricacies. Their skills have been evidenced in hundreds of assignments and they have completed those assignments while always remaining true to their core principles: unwavering commitment to our clients’ best interests and the highest standard of service. TrueNorth conducts its securities-related business through its wholly owned subsidiary TNCP, LLC, member FINRA/SIPC.

Any further inquiries can be directed to the Principal below:
Frederick Rossetti
Managing Director
TrueNorth Capital Partners LLC
40 Richards Avenue
Third Floor, Suite 309
Norwalk, CT 06854
203-604-2007