TrueNorth Advises Whisper Carts, LLC on its Acquisition of Certain Assets of ASW, LLC D/B/A, American Landmaster, and the Membership Interest in Landmaster Showroom, LLC.
Stamford, CT, October 10th, 2025: TrueNorth Capital Partners LLC (“TrueNorth”) is pleased to announce that its wholly owned subsidiary, TNCP, LLC (“TrueNorth”) acted as exclusive financial advisor to Whisper Carts, LLC. (“Whisper Carts”) on acquiring certain assets of ASW, LLC D/B/A American Landmaster (“American Landmaster”) and the Membership Interest in Landmaster Showroom, LLC.
American Landmaster has been a leader in manufacturing UTVs and recreational products for over 50 years. Based in Fort Wayne, Indiana, the company offers a full line of gas and lithium-ion UTVs distributed through independent dealers across the U.S. and globally. Landmaster is committed to delivering the best combination of quality, value, and performance.
Whisper Carts was launched in 2021 with the vision of producing and pushing the bounds of creativity in all of their EV golf carts. American made in Tennessee, Whisper Carts is setting a new industry standard in luxury lifestyle golf carts. Research, ingenuity, and the pursuit of excellence are the bedrock principles built into Whisper Carts, with each model having distinctive body styles and features including the stealthy “W” logo; a seal that attests to modernity and style. Whisper Cart’s aim is to craft uniquely creative and inventive electric lifestyle carts in order to redefine what a luxury cart can be.
The strategic investment in American Landmaster is in line with Whisper Cart’s management plan, which aims to continually improve and reinvent its existing businesses by investing in new business models, geographies, and product offerings and continue strengthening long term growth planning objectives and expansion strategies. Through this latest acquisition of American Landmaster, Whisper Carts will enhance its product offerings in the industry and solidify its position as a leading lifestyle golf carts manufacturer.
“We are excited to welcome American Landmaster’s unique designs and products to the Whisper Cart family,” said David Hatley, President of Whisper Carts. “This acquisition represents significant progress in our rapid growth strategy and dedication to providing the highest quality lifestyle golf carts available in the market today.” Mr. Hatley went on to thank TrueNorth Capital Partners for their thoughtful advice throughout this transaction saying, “TrueNorth not only assisted us in identifying and approaching quality targets on behalf of Whisper Carts, TrueNorth also provided invaluable guidance throughout the entire acquisition process from initial discussions to closing the deal.”
TrueNorth’s professionals supporting Whisper Carts are Fred Rossetti, Clay D. Risher, Ani Vajjah, Guy Piccolo and Evan Shelton.
Further inquiries should be directed to TrueNorth at the contact information provided below:
Fred Rossetti, Managing Director
Direct Dial: (203) 817-0276
E-mail: frossetti@truenorthcp.com
Clay D. Risher, Managing Director
Direct Dial: (203) 817-0286
E-mail: crisher@truenorthcp.com
About Whisper Carts, LLC:
Founded in 2021, Whisper Carts LLC is a Tennessee-based titan in luxury electric golf carts, celebrated for its meteoric growth, bold styling, and world-class engineering. The company designs and manufactures premium, street-legal electric carts that combine cutting-edge performance with refined aesthetics, offering customers a quiet yet powerful driving experience.
About American Landmaster:
American Landmaster has been a leader in manufacturing UTVs and recreational products for over 50 years. Based in Indiana, the company offers a full line of gas and lithium-ion UTVs distributed through independent dealers across the U.S. and globally. Landmaster is committed to delivering the best combination of quality, value, and performance.
About TrueNorth Capital Partners LLC:
TrueNorth provides advisory services to companies seeking advice on middle-market M&A and financing transactions. With offices in Stamford, CT; Charleston, SC; Sea Girt, NJ; Naples, FL; Minneapolis, MN, Tokyo, Japan, and London, UK. TrueNorth is a boutique investment bank comprised of senior bankers providing a full complement of financial advisory services. Our focus on the middle-market enables us to provide independent, value-added advisory services to privately held middle-market companies, private equity and family office groups and corporate clients, both domestic and international, across a broad range of industries. TrueNorth conducts its securities related business through its wholly owned subsidiary, TNCP, LLC, member FINRA/SIPC.